Welcome to
Safe Camp

Where brands build social media systems

Illustrated camper roasting marshmallows by a campfireIllustrated camper roasting marshmallows by a campfire
Explore social media strategy

Nice to meet you

I'm Jason King, a social media strategist.

I help brands and individuals
solve hurdles to business growth.

I bring 15 years of experience from
partnering with more than 100 brands
through agency, internal, and startup roles.

Freelance, fractional, independent.
However you put it, I'm your partner.

Kind people are my kind of people.

Jason King, social media strategist

The social media wilderness

  • It's overwhelming.
  • A million search results.
  • Wondering channels and content.
  • Too many new things to keep up with.
  • And the word that always comes up: algorithms.

Strategy as shelter

  • Strategy brings calm to social media.
  • It ties business objectives to every single action.
  • The processes, tactics, and integrations.
  • With evidence that they will drive growth, not 'likes.'
  • This focus creates a social media system.

This system is called a Social Media Playbook

FoundationsCustomer CareContentSocial by DesignSocial Advertising
Role of Social MediaOperations, ProcessesOwned AssetsAccessibilityAudience Targeting
Business PrioritiesTeam StructureUser-GeneratedBrand GuidelinesRetargeting
Objectives, MeasurementCommunityInfluencers, PartnersEditorial Style GuideBudget Allocation
BudgetCustomer ServicingEmployer BrandFigma Dynamic ElementsSocial Media Pixels
Risk, Legal, ComplianceResponse ScenariosExecutive PresenceSocial Post TemplatesA/B Testing
Social AudiencesSocial ListeningEmployee AdvocacyIntegrated MarketingBrand, Conversion Lift
Social Channel RolesCrisis PreparationSocial SellingMedia OptimizationConversion Optimization
AI, Automation, Security

We can work together in flexible ways

Consulting Call

$75 – $150

30 min – 1 hour. Efficient time for immediate answers.

Social Media Playbook

Begins at $8k

Individual components or a complete social media system of strategy and operations.

Custom Project

Price to be determined

Let's chat about what strategy, advertising, or retainer will meet your needs.

Some of my past partners

BiotechPharmaCPGFinancialNonprofit
Amicus TherapeuticsBayerAlconBMO Harris BankComic Relief USA
ARS PharmaceuticalsBoehringer IngelheimGladeBraintreeEducation For Employment
Editas MedicineDaiichi SankyoHanna AnderssonHuntington BankKidsrights
Evofem BiosciencesLundbeck USJack's PizzaJenius BankOne Earth
Intarcia TherapeuticsPfizerP&GMission LaneThe ALS Association
Visby MedicalSandozSC JohnsonVenmoTheirworld

Your social media system starts here

Let's build something together.

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