Welcome to
Safe Camp
Where brands build social media systems
Nice to meet you
I'm Jason King, a social media strategist.
I help brands and individuals
solve hurdles to business growth.
I bring 15 years of experience from
partnering with more than 100 brands
through agency, internal, and startup roles.
Freelance, fractional, independent.
However you put it, I'm your partner.
Kind people are my kind of people.
The social media wilderness
- It's overwhelming.
- A million search results.
- Wondering channels and content.
- Too many new things to keep up with.
- And the word that always comes up: algorithms.
Strategy as shelter
- Strategy brings calm to social media.
- It ties business objectives to every single action.
- The processes, tactics, and integrations.
- With evidence that they will drive growth, not 'likes.'
- This focus creates a social media system.
This system is called a Social Media Playbook
| Foundations | Customer Care | Content | Social by Design | Social Advertising |
|---|---|---|---|---|
| Role of Social Media | Operations, Processes | Owned Assets | Accessibility | Audience Targeting |
| Business Priorities | Team Structure | User-Generated | Brand Guidelines | Retargeting |
| Objectives, Measurement | Community | Influencers, Partners | Editorial Style Guide | Budget Allocation |
| Budget | Customer Servicing | Employer Brand | Figma Dynamic Elements | Social Media Pixels |
| Risk, Legal, Compliance | Response Scenarios | Executive Presence | Social Post Templates | A/B Testing |
| Social Audiences | Social Listening | Employee Advocacy | Integrated Marketing | Brand, Conversion Lift |
| Social Channel Roles | Crisis Preparation | Social Selling | Media Optimization | Conversion Optimization |
| AI, Automation, Security | ||||
We can work together in flexible ways
Consulting Call
$75 – $150
30 min – 1 hour. Efficient time for immediate answers.
Social Media Playbook
Begins at $8k
Individual components or a complete social media system of strategy and operations.
Custom Project
Price to be determined
Let's chat about what strategy, advertising, or retainer will meet your needs.
Some of my past partners
| Biotech | Pharma | CPG | Financial | Nonprofit |
|---|---|---|---|---|
| Amicus Therapeutics | Bayer | Alcon | BMO Harris Bank | Comic Relief USA |
| ARS Pharmaceuticals | Boehringer Ingelheim | Glade | Braintree | Education For Employment |
| Editas Medicine | Daiichi Sankyo | Hanna Andersson | Huntington Bank | Kidsrights |
| Evofem Biosciences | Lundbeck US | Jack's Pizza | Jenius Bank | One Earth |
| Intarcia Therapeutics | Pfizer | P&G | Mission Lane | The ALS Association |
| Visby Medical | Sandoz | SC Johnson | Venmo | Theirworld |
